Trustworthy advice, built around you.

An independent Edmonton brokerage building coordinated plans for families, business owners, associations and retirees.

An advisor meeting a young couple at their kitchen table
A family together in a prairie field at sunset

Why we started.

Gold Capital was founded by an energetic group of people who kept seeing the same gap: products families and businesses needed were not always being offered to them.

So we built a brokerage that designs, implements and manages financial plans for the people who get overlooked most.

  • Self-employed and business owners
  • Families and individuals
  • Associations and their members
  • Retirees and pre-retirees

Our mission

Coordinated wealth management, one master plan.

  • Your story becomes the plan

    We start with your goals, your family and your vision for the future, then build a master plan from there.

  • Coordinated, not scattered

    Insurance, benefits and investments that work together instead of sitting in separate drawers.

  • An advisor for the long run

    Our goal is to become one of your most trusted advisors, and to stay that way.

Six values we won't trade.

Founded by a team that saw families missing products they needed, Gold Capital is built on how we treat you.

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  • Trustworthy

    Straight answers, in writing. You always know what you are buying and why.

  • Teamwork

    We work alongside your accountant, lawyer and family so the plan holds together.

  • Passionate

    We care about getting this right, because your family's security depends on it.

  • Professional

    Licensed in four provinces and accountable to the standards that come with it.

  • Caring

    We listen first. Your story shapes the plan, not the other way round.

  • Knowledgeable

    Life, health, disability, group and investments, under one roof.

Your advisor

Leonard Lamarsh

Manager and Director, Licensed Advisor

Leonard builds each plan from your story and where you want to go, then stays with you as life changes. The goal is simple: to become one of your most trusted advisors.

  • Manager and Director, Gold Capital Financial Services
  • Licensed in Ontario, Alberta, Manitoba and Saskatchewan
  • Life, health, disability, group benefits and pensions

Our difference

We come to you.

Kitchen table, job site or clinic. Your advisor meets you where life happens, across four provinces.

  • Home, office or job siteWe travel to you across Alberta and beyond.
  • Licensed in ON, AB, MB and SKOne advisor, four provinces.
  • Head office in Edmonton10088 102 Ave NW, Edmonton, AB
Map of Canada highlighting Alberta, Saskatchewan, Manitoba and Ontario, the provinces where Gold Capital advisors are licensed EdmontonCalgarySaskatoonReginaWinnipegTorontoOttawa

Secure your financial future.

Tell us where you are today. We will show you where your plan could take you.